Give to Get
How do you get customers to listen to you? Give to Get is one marketing strategy to do that. But first, a brief philosophic moment before this post winds up with actions you can use. Tomorrow is [...]
You are the Dog & Pony Show
“Dog and Pony show”; late 19th, early 20th century term in the U.S. for small traveling circus whose main attraction was often a “dog and…” Late 20th, early 21st [...]
Looking for Customers in All the Wrong Places
Hurry up and sell. Be seen working. Fire – ready – aim. Many sales reps don’t know who their customers are – don’t know where to find them. And if they don’t [...]
Personal Positioning Statement
“Hello, and you are…?” “Oh, uh, I’m Sara…and I uh…work for XYZ Corp…I’m a sales rep” First impressions. Priceless. All those [...]
