The A-word in Sales
When you read this title I don’t know what you assumed the “a-word” to be, but my “a-word” is “assume”. At some time growing up we’re told [...]
Signals & noise: sales info amid false positives
I look for sales signals. What do I do find? Noise. I’m frustrated by noise: a googolplex of information from social media, email and the web. I want sales signals I can act on, ones that [...]
How to Prospect Like You Mean It – Using Target Profiles
Can you quickly describe your target prospects in less than 50 words? So a new rep would know exactly who to sell and where – today? Target prospects are the ones you want today – [...]
