Best of 2009
I’d like to thank you for making 2009 a successful and productive year for Revenue IQ. As the weekly blog for facility service contractors, it’s the only sales posting (I know of) [...]
Customers Must Buy
Customers have no choice, they must buy. It just might not be you. Obvious? Overly simplistic? Sure it is, but… I was talking with someone who’s about to begin an outside sales career [...]
Buying and Selling Yorwin
The following story is fictitious, but you’d have guessed that anyway. The marketing and selling lessons in it are true AND absolutely essential to marketing and selling anything, but even [...]
What’s the Right Price for Service?
If you’re buying, or managing, a contract service, this is the big question. Yet it feels more like a riddle than a question. And like a riddle, the answer is simple and complex at the same [...]
